This poster demonstrates excellent use of ethos and pathos. Kate Ford is promoting the advocacy group. She is a British model and actress, which makes the audience think this must be important. The color red dominates the poster and symbolizes blood. Kate’s expression shows anger and disgust of what people do to get rabbits fur. The text is effective by saying “Try telling him its just a bit of fur trim.” This can hit people’s emotions and have them think twice about buying anything made of fur.
People for the Ethical Treatment of Animals (PETA), Fur is Dead Poster, 2007 April 12, 2010