I remember watching the commercial for this product. I thought it was absolutely ridiculous what the claim pitched. How on earth can this gel stick make headaches go away?! The girl that is shown using it doesn’t even seem to have a headache at all. She has a smile on her face and using prim and proper hand gestures to put it on. However, the use of repetition of the catch phrase made viewers remember the product. Therefore, shoppers are more likely to buy it.
“HeadOn: Apply directly to the forehead.” April 3, 2010