AmiRizo's Blog

Just another weblog

The Campaign For Real Beauty Background February 28, 2010

Filed under: Uncategorized — AmiRizo @ 10:30 PM

The Dove Campaign for Real Beauty was started in 2004 to change the narrow stereotypes of beauty for women. The ads featured real everyday women that weren’t the typical model type figure. Later, in 2007, Dove launched another campaign to change the views about women and aging. I think Dove started something wonderful. Everyday, young girls and women around the world are bombarded by society’s expectations on how they should look. We have a skewed image of what real, true beauty is. This causes many self-esteem issues. I was shocked that only 2% of women around the world think that they are beautiful.


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